About Lane Oliveri
Remote Creative Direction and Production
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Brand Story should be a conversation with our own evolving society, one where we stand with a finger on the pulse and a point of view that speaks as well as listens.
L/O Lane Oliveri is a remote media production “one-stop” powerhouse founded by creative director, and fashion asset producer; Lane Oliveri.
More: L/O works with clientele that are willing to focus on art rather than imitation, and to develop visual assets with a vision.
Lane’s work is highly defined by a chiaroscuro lighting effect, a jewel tone flex of bold color usage, strong story elements and fluid use of symbolism.
“I am most inspired by the ripple effect caused by brave people. My creative work is heavily informed by a love of history." - Lane
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IDEAS ARE THE EDGE
We prioritize concept development because visuals that evoke the imagination have the power to imprint on the mind and link to ideas.
This is why we hire one artist over another. Cameras and techs are interchangeable but an artist doesn’t replicate fads and trends, they ARE the vision. What they bring to the table is irreplaceable.
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IMAGE ASSET AND CONTENT CREATION
Concept Development | Team & Crew Management | Production | Casting | On Location Lighting & Use of Natural Light | Location Scouting | Studio | Photo Editing | Retouching | Video Shorts | Prop & Set Styling
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Social media networks have become the primary point of contact between our brand and the rest of the world. This is where we make our introduction. This is where we build and cultivate relationships.
Here, leaning in to high quality artist created content makes the biggest impact in terms of growth and exposure.
Strangely many brands make the mistake of investing in cheap content for this key facing. Replicative imagery absolutely floods these platforms.
The upside is that those who decide to stand out can do so because of the weight that High Impact Imagery carries in this space.
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QUALITY PRODUCTION IS ESSENTIAL TO BRING AN IDEA TO LIFE
No matter how good an idea is, execution is everything. Bringing an idea out of the mind and into reality requires an experienced all star team, a rolodex of creative connections and fluent artistic know-how.
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We have a “no AI creative” policy. Art is just as much about the process as the final result. As creative image makers - we find high value in the process itself, because it is here that real moments emerge. The impact behind Brand Image is authentic connection and in order to provide that to our clients, we protect it fiercely.
We hire real human models, real makeup artists, use real cameras, go to real locations, and come away with genuine organic moments frozen in time. This means real hires, real laughs, real problems, real production budget, real know-how, and REAL campaigns.
When weighing the ease of just faking stuff against the enrichment of making stuff we decided that there are enough dudes on screens using AI to render “women” and paint “diversity”. That is not the brand story our clients want to explain in a few years.
None of our clients have to wonder how to answer the “was this made with AI” question. They wont have to field the lawsuits for “blackface” and cultural appropriation that are in the pipe. They wont have to navigate AI disclosure backlash as laws require transparency about generated images.
In a world where what is REAL matters to people increasingly, our extra work gives our clients an edge, not just now but in the future.
Contact
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