"I am most inspired by the history in places, and the ripple effect caused by brave people. My work reflects the influences of a background in fine art as well as a love of history and anthropology." – Lane
CAMPAIGN | LOOKBOOK | EDITORIAL
My work is defined by heavy creative direction and an art forward approach because I think people are numb to simply more skinny people in glossy settings.
I don't think an ad or editorial that looks just like everything else is worth the time and money spent simply to blend in. Strong image impact comes from an emotional connection with something real.
FULL PRODUCTION PHOTOSHOOTS
Concept Development | Team & Crew Management | Production | Casting | Social Media Content Creation | On Location Lighting & Use of Natural Light | Location Scouting | Studio Lighting | Photo Editing | Retouching | Video Shorts | Prop & Set Styling | BTS | Travel
CONTENT CREATION | VIDEO SHORTS
Social media content is no longer secondary in brand building and image development, it is primary and it deserves the creative crew to knock it out of the park. Only brands with no long-game still leave creative social media content to amateurs in an age where most consumer first impressions and an increasing majority of conversions take place via mobile. Brands with a future invest in their brand by building their own influence.