"Work: Although a camera is one of my tools and an unusual take on lighting is my signature, it is creative direction and concept development that sets my work apart. Competent production is what allows us to take it over the top and the carefully selected rockstar team behind the scenes are the heroes that make or break it.
Inspiration: I am most inspired by the history in places, and the ripple effect caused by brave people. My work reflects the influences of a background in fine art as well as a love of history and anthropology." – Lane
CAMPAIGN | LOOKBOOK | EDITORIAL
My work is defined by heavy creative direction and an art forward approach. I don't think an ad or editorial that looks just like everything else is worth the time and money spent simply to blend in. Strong image impact comes from an emotional connection with something real.
FULL PRODUCTION PHOTOSHOOTS
Concept Development | Team & Crew Management | Production | Casting | Social Media Content Creation | On Location Lighting & Use of Natural Light | Location Scouting | Studio Lighting | Photo Editing | Retouching | Video Shorts | Prop & Set Styling | BTS | Travel
CONTENT CREATION | VIDEO SHORTS
Social media content is no longer secondary in brand building and image development, it is often a brand’s primary point of contact and it deserves the creative crew to knock it out of the park. Brands with a future invest in their brand by building their own influence.